Privacy

EfficientGov (the “Publisher”) is an information service on municipal innovation. The Publisher delivers information in multiple formats, including (but not limited to) Web sites, newsletters, emails, print magazines, RSS feeds, Webcasts, white papers, case studies, audio recordings, video programs, teleconferences, social media, roundtables, trade shows, conferences, and other forums (the “Products”). Some Products are free, while others require registration, memberships, and/or subscriptions. Some Products may include resources provided to us by third parties, sponsors, and advertisers (“Partners”). The Publisher has no control over, does not endorse, and is not responsible for the content provided by those third parties.

As the Publisher delivers its Products on many platforms—online, email, mobile, in print, at events, etc.—it is important that users (the “Users”) understand how their personal information (the “Information”) is collected and used. This Privacy Policy (the “Policy”) outlines such usage. The Publisher reserves the right to change this Policy, and will notify Users of changes on its Web site.

If you do not want us to collect and use your personally identifying information and data, then please do not use, register for, or subscribe to the Publisher’s Products.

1. Collection of Information
The Publisher collects Information about Users and the organizations they represent. This information is collected when Users use, register, subscribe, purchase, or otherwise sign up for any of the Publisher’s Products. Information collected may include (but is not limited to) the User’s name, mailing address, phone number(s), email, company or organization, financial information, demographic information, and more.

Even if a User registers for only one of the Publisher’s Products, that Users’ Information will be known to the Publisher if the User accesses (or attempts to access) another of the Publisher’s Products (see “Cookies,” below).

The Publisher may add other information collected from Partners to enhance the Information that Users provide to the Publisher.

Cookies
The Publisher or Partners may place one or more online tracking technologies, such as a “cookie,” in the browser files of a User’s computer. A cookie is a small piece of information that is stored on a User’s computer; it can help identify that browser during interaction with Web sites.

The cookie(s) may be used to provide a more personalized experience, track the User’s preferences, conduct research, assist in identifying fraud, track the User’s historical use of the Products, limit the User’s access to certain Products, and more.

Cookies may also be used to manage the advertisements presented to Users. These advertising cookies may be placed and managed by Partners with whom the Publisher works. These Partners may use Information about Users’ visits to the Publisher’s Products and other Web sites in order to provide advertisements about goods and services of interest to Users. Cookies may also be used to collect Web viewing data to serve online interest-based advertising, also known as online “behavioral advertising.” Users can opt-out of this behavioral targeting; for more information, please visit http://www.networkadvertising.org/consumer/opt_out.asp

Remarketing
The Publisher uses Google Remarketing, which tracks User’s preferences.

  • Third-party vendors, including Google, show the Publisher’s ads on sites across the Internet.
  • The Publisher and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to your website.

2. Usage of Information
Below is the current Policy regarding the usage of Information collected by the Publisher. Once again, the Publisher reserves the right to change this Policy, and will notify Users of changes on its Web site.

Aggregation
The Publisher may aggregate Users’ Information to:

  • Improve the content, design, and value of the Products;
  • Understand how Users are using the Products;
  • Enable its audit bureau to verify claims of Product traffic and usage;
  • Help Partners assess the suitability of the Products and audience.

The Publisher may also aggregate User Information to understand more about the interests of Users, and may use the Information to offer goods and services of interest to customers.

Addresses
Mailing addresses may be used to deliver Products to Users. Mailing addresses may also be used to promote other Products of the Publisher or its Partners, gather feedback, collect editorial ideas, conduct research, acquire other information related to the Publisher’s Products and core business, and more.

Mailing addresses and other Information may also be used by the Publisher to collect qualification data, and may be used by the Publisher and its Partners for promotional purposes. This Information may also be rented and/or licensed to select outside firms for promotional purposes.

Users can opt-out of most communications, or can cancel their subscription or membership in the Products.

Telephone Numbers
Mobile telephone numbers may used to deliver Products via text messaging (i.e., SMS) or other technologies to Users. Telephone numbers may also be used to promote other Products of the Publisher or its Partners, gather feedback, collect editorial ideas, conduct research, acquire other information related to the Publisher’s Products and core business, and more.

Telephone numbers and other Information may also be used by the Publisher to collect qualification data, and may be used by the Publisher and its Partners for promotional purposes. This information may also be rented and/or licensed to select outside firms for promotional purposes.

Users can opt-out of most communications, or can cancel their subscription or membership in the Products.

Email Addresses
Email addresses may be used to deliver Products to Users. Email addresses may also be used to promote other Products of the Publisher or its Partners, gather feedback, collect editorial ideas, conduct research, acquire other information related to the Publisher’s Products and core business, and more.

Users may also receive email from Partners and other outside firms, and may be rented and/or licensed to select outside firms for promotional purposes.

Email addresses may also be used by the Publisher to collect qualification data, and may be used by the Publisher and its Partners for promotional purposes. This information may also be rented and/or licensed to select outside firms for promotional purposes.

Users can opt-out of most communications, or can cancel their subscription or membership in the Products.

Financial Information
Some of the Publisher’s Products require payment. Financial information, such as credit card information, is used primarily to verify credit and collect payments for purchases, orders, and registrations. The Publisher uses a third party to process credit card transactions and does not store financial information on its Web site.

Product Delivery
The Publisher uses personally identifiable information to deliver customized Products to Users.

The Publisher may use Partners to deliver email messages and other Products. Users’ Information, such as email addresses, that is provided to these Partners is only used for that purpose, and not for any other business activity.

In order to comply with the Federal CAN-SPAM Act of 2003, the Publisher may provide lists of Users who have opted-out of Products, to ensure they are suppressed from appropriate mailings/delivery.

When a User opts-out or unsubscribes from a Product, removal instructions may be supplied to the Partner or third party. Users who continue to receive Products they do not want should contact info@efficientgov.com.

Partner Content
Users may register for or access Webcasts, podcasts, thought leadership, white papers, or other content provided by our Partners. Those Users may be contacted by the appropriate Partner that provided the content.

Events
Users may register for physical events produced by the Publisher, including roundtables, conferences, seminars, trade shows, and symposia. These events are often produced for and with the Publisher’s Partners. All User Information collected as Users register for (and participate in) such events may be shared with those Partners. This data is governed by each Partners’ privacy policy, and may be used by the Partner for follow-up purposes. Please visit the Partner’s Web site to review its privacy policy.

3. Transfer
In the event that the Publisher and/or its Products are sold or transferred, all Information and data—including personally identifying information—will be transferred to the new owner.

4. Disclosure
The Publisher may also use or disclose personally identifying information if the disclosure is reasonably necessary (a) to satisfy applicable legal, regulatory, or enforcement requests; (b) to enforce agreements with Users; (c) to address fraud or security issues; or (d) to protect against harm to the rights, property, or safety of the Publisher, its employees, Partners or customers.

5. Security
The Publisher takes commercially reasonable precautions to protect User Information. Always be careful when entering financial or personal information, and never share passwords.